Privacy Policy
Last Updated: May 1, 2025
At KeepCalm (“we,” “our,” or “us”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this policy carefully.
1. Information We Collect
We collect information you provide directly to us, such as when you create an account, subscribe to our newsletter, or contact us for support. This may include:
• Email address — used to send deal alerts, newsletters, and transactional emails.
• Name — used to personalize communications.
• Usage data — pages visited, deals clicked, and searches performed, used to improve our recommendations.
• Device and browser information — IP address, browser type, and OS for security and analytics.
We do not collect payment information. All purchases happen on third-party retailer sites.
2. How We Use Your Information
We use the information we collect to:
• Provide, maintain, and improve the KeepCalm platform.
• Send you deal alerts, newsletters, and personalized recommendations (only with your consent).
• Respond to your comments and questions.
• Monitor and analyze trends and usage to improve user experience.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.
• Comply with legal obligations.
3. Sharing of Information
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
• Service providers — trusted third parties who assist in operating the platform (e.g., email service providers, analytics providers). These parties are contractually obligated to keep your information confidential.
• Legal requirements — if required by law or in response to valid legal process.
• Business transfers — in connection with a merger, acquisition, or sale of assets.
When you click on a deal link, you may be directed to a third-party retailer. Their privacy practices govern your use of their site.
4. Cookies and Tracking
We use cookies and similar tracking technologies to track activity on our platform and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
We use:
• Essential cookies — required for the platform to function.
• Analytics cookies — to understand how visitors interact with the site (Google Analytics, anonymized).
• Preference cookies — to remember your settings and preferences.
You may opt out of analytics tracking at any time by enabling Do Not Track in your browser.
5. Newsletter and Email Communications
When you subscribe to our newsletter via Sendline, your email address is stored with our email service provider. You will receive deal alerts and promotional emails. You can unsubscribe at any time using the unsubscribe link in any email we send.
We do not send unsolicited emails. We will only contact you based on your explicit consent.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by emailing privacy@keepcalm.com.
Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained for up to 24 months in aggregate form.
7. Security
We take reasonable measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include internal reviews of our data collection, storage, and processing practices and security measures, including appropriate encryption and physical security measures.
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your location, you may have the following rights:
• Access — request a copy of the personal data we hold about you.
• Correction — request that we correct inaccurate data.
• Deletion — request that we delete your personal data.
• Portability — request a machine-readable copy of your data.
• Opt-out — opt out of marketing communications at any time.
To exercise any of these rights, contact us at privacy@keepcalm.com.
9. Children's Privacy
KeepCalm is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to remove that information promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this page. For significant changes, we will provide more prominent notice (such as an email notification). We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us:
Email: privacy@keepcalm.com
Mailing Address: KeepCalm, 123 Deal Street, Suite 100, San Francisco, CA 94105